The crunchier the butter

Sweet Lorens approached Strobe™ with a vision to position their brand as a top contender in the gourmet cookie market. They wanted their brand to evoke warmth, happiness, and the magic of childhood dreams, all while emphasizing the quality and uniqueness of their product.

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Challenge

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The challenge was to create a brand identity and online presence that encapsulated the essence of Sweet Lorens - a brand that crafts cookies not just from ingredients, but from dreams. The aim was to tell a compelling story that would resonate with consumers, making Sweet Lorens synonymous with the joy and wonder of the most delicious, dream-like cookies.

Strategy

The challenge was to create a brand identity and online presence that encapsulated the essence of Sweet Lorens - a brand that crafts cookies not just from ingredients, but from dreams. The aim was to tell a compelling story that would resonate with consumers, making Sweet Lorens synonymous with the joy and wonder of the most delicious, dream-like cookies.

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